Saudi Arabia is further strengthening its position as a leading global tourism and entertainment destination, with the Kingdom’s national flag carrier Saudia reaffirming its role in connecting Bangladesh to a wide range of world-class events and experiences throughout 2026.

As Saudi Arabia continues its transformation on the international stage, 2026 is set to feature an extensive calendar of cultural, entertainment, and sporting events. Leveraging its major hubs in Jeddah and Riyadh, Saudia is positioned to support seamless travel access for international visitors, including travelers from Bangladesh.

Bangladeshi passengers will benefit from convenient connectivity via Jeddah and Riyadh, enabling easy access to Saudi Arabia’s flagship events through Saudia’s modern fleet and premium onboard services. The airline’s expanded role aligns with the Kingdom’s broader vision to attract global audiences and enhance tourism-driven economic growth.

Among the major highlights extending into 2026 is Diriyah Season (November 2025 – March 2026), which brings together living history, world-class culinary experiences, and cultural performances at Diriyah, the ancestral home of the Saudi state. The season centers around At-Turaif, a UNESCO World Heritage Site, offering heritage-focused programming for international visitors.

The popular Riyadh Season (October 2025 – March 2026) will also continue, featuring a diverse lineup of global concerts, international sporting events such as WWE Royal Rumble, and high-energy attractions including Beast Land, inspired by the globally popular MrBeast brand.

A notable new attraction is the BLVD Flowers Zone, a large-scale botanical destination spanning 214,000 square meters. The installation showcases more than 200 million real flowers, immersive 3D floral art, and three retired Saudia Boeing 777 aircraft creatively integrated into the landscape—offering visitors a unique fusion of aviation and art.

Art enthusiasts can look forward to the Diriyah Contemporary Art Biennale (January–May 2026), hosted in the creative JAX District. Featuring works by over 70 international artists, the 2026 edition titled “In Interludes and Transitions” explores global themes of movement and cultural exchange through large-scale installations and performances.

Another major highlight is Noor Riyadh, the world’s largest annual light art festival, scheduled for 2026. The event will transform Riyadh into an open-air gallery with immersive light installations and artistic displays by leading international and regional artists.

Saudi Arabia’s year-round events calendar also includes globally recognized attractions such as MDLBEAST, the Historic Jeddah Festival in Al Balad, and Winter Wonderland, alongside Saudia-supported international events like Formula E, the Esports World Cup, and the prestigious Saudi Cup, the world’s richest thoroughbred horse race by prize value.

With award-winning in-flight service, state-of-the-art aircraft, and strategic global partnerships, Saudia continues to enhance access to Saudi Arabia’s most compelling destinations. As demand for experiential travel grows worldwide, the airline remains committed to offering Bangladeshi travelers seamless, high-quality connections—reinforcing its role as a key enabler of Saudi Arabia’s global tourism ambitions.